Quick figures on Josh Belville’s university downloading service idea
Concerning the previous post on Josh Belville’s piece for Artistshouse Music, here are some quick figures I ran on the potential revenue generated for the music industry:
It may be an optimistic assessment but this really does seem to provide an option for the music industry to tap into what is indisputably the largest market of avid music downloaders on the planet(something it has been trying to figure out how to do for the better part of a decade) – something that could possibly turn the entire industry back around in the right direction perhaps? According the US Census Bureau there are 15.9 million college students projected for enrollment this fall, collecting even as minimal a sum as $20/year from each one of these students represents almost $320million of revenue for the music industry. Now charging a fee based on a monthly subscription such as the one Josh suggested at $240/year represents over $3billion in revenue. Whatever the outcome, it is clear that this represents a serious opportunity to capitalize on something it has been fighting against for years.
